On a Sony TV, Lifehacker has tried it and says that you can turn Samba TV off in Settings > Network > Samba Interactive TV > Disable (if it's actually enabled) on a Sony TV. Panicking about your privacy? The good news is that it's pretty easy to switch off once you know about its existence. By the end of 2016, 90% of people had opted in (which may be the default option as you're clicking through without reading all those T's and C's screen), although the NYT couldn't get more recent stats. The benefit for the user is that it uses info on what you're watching and recommends shows to you. Then Samba is using/selling that information to companies like Expedia for targeted advertising. You do need to agree to it on set up but many people may do so automatically and also not realise what it's doing: tracking what shows, movies and adverts you watch (and even console games you're playing) and which other devices you have on your Wi-Fi network.
Samba interactive tv sony software#
It's called Samba TV and it's a piece of software that's installed on at least 13.5 million TVs in the US including Sony, Philips, Sharp and TCL TVs. Now there's a new (fairly) secretive TV tracking tech on the scene, as The New York Times reports. dbr:The_United_States_vs.Some smart TV makers, such as Samsung, have come under fire for tracking users in a whole bunch of ways, including recording conversations.dbr:Shang-Chi_and_the_Legend_of_the_Ten_Rings.dbr:The_Conjuring:_The_Devil_Made_Me_Do_It.dbr:New_World_Order_(The_Falcon_and_the_Winter_Soldier).dbr:Filmed_Before_a_Live_Studio_Audience.wiki-commons:Special:FilePath/Samba_TV_Wordmark_Red.svg.The service is available only after a user activates it on a device, and is supported by interest-based advertising delivered on the television or on devices within the household. Alternatively, you can also disable Samba Interactive. If the Samba application setup notification appears while youre using the TV, you can choose Decline. Select Samba Services Manager from System Apps Select Enable. Through its portfolio of applications and TV platform technologies, Samba TV is built directly into the TV or set-top box and will recognize onscreen content-live or time-shifted-and make relevant information available to users at their request. To resolve this symptom, please try the steps below: Select Apps from the Settings menu. It develops software for televisions, set-top boxes, smart phones and tablets to enable interactive television through personalization. It was founded in 2008 by early employees of BitTorrent, including Samba TV’s current CEO, Ashwin Navin. Samba TV (formerly Flingo) is an advertising and analytics company headquartered in San Francisco, California.dbr:Comparison_of_video_streaming_aggregators.wiki-commons:Special:FilePath/Samba_TV_Wordmark_Red.svg?width=300.The company has raised over $40 million in capital from Disney, Time Warner, Interpublic Group, Liberty Global, MDC Partners, A+E Networks and Union Grove Venture Partners. Its applications are available on over 30 million screens in 118 countries. Samba TV has a global addressable footprint of 46 million devices globally, 28 million of which are in the United States. Through APIs and SDKs for mobile application software developers, Samba TV is usable on a second screen or the TV itself.
Through its portfolio of applications and TV platform technologies, Samba TV is built directly into the TV or set-top box and will recognize onscreen content-live or time-shifted-and make relevant information available to users at their request.